BMX Clothing Brand Lotek
Saturday, February 9th, 2008
Lotek is a BMX clothing brand that has been turning out some extremely stylish kicks an appeal lately. The clothing line is finally available to Canadian stores through Ryder Distribution where previously fashionable Canuks had to do the mail order thing to get their Lotek Fix.
The crown jewel of their newest collection is the Lotek Palms Night Tee. The vivid contrasts and peaceful print provides a refreshing view. It is one the nicest t shirts on the market these days and for Lotek’s $19.99 price the company is practically giving them away. The same vivid contrast and subtle colors can also be found in their Lotek Night Wolf Tee, but the design on that one is not so pleasing for me, it reminds me to much of a Northern Getaway sweatshirt my mother bought be before I was too old to dress myself.
Japanese athletic shoe company ASICS’ was originally called Onitsuka Tiger, until it merged with another company in 1977. The new company was named ASICS but the Onitsuka brand has lived on as a high end retro clothing brand sold in many prosperous countries around the world. The brand offers up the perfection combination of retro styling with modern design. The brand is sold through Onitsuka boutiques at premium prices.
The Shadow Conspiracy has since its formation been one of the great underrated clothing brands on the face of the earth. The Shadow Conspiracy is a BMX company that designs and cells bike parts as well as a fantastic clothing line.
Bathing Ape was founded in 1993 by Tomoaki Nagao who goes by the nickname Nigo. The company produces urban fashion that continues to become ever more popular and well know around the world. There in lies the problem that the brand is now experiencing. Despite becoming ever more and more commercially successful the brand is doomed to failure, and will probably exist in relative obscurity within a few years.One of the elements that made Bathing Ape so popular in Japan was its unique “Japaness” now threatened by expansion into Hong Kong, Taipei, and New York. Where as before anyone wearing Bathing Ape was assumed to have traveled to Japan, actually found the fairly well hidden stores, and paid the exhorbent price of the clothing. Today there may be as many knock off bathing apes popping up around the world as originals. Very few people wearing Bathing Ape today actually own real Bathing Ape, making anyone that pays the ridiculously high price for the incredibly watered down brand rather foolish.