I Art You

Regular readers of this blog will know its no secret that I love the brand Asics, especially the Onitsuka Tiger brand. That’s why I was especially pleased when I came across this post on Gizmodo showcasing the worlds largest Lite Brite Display (Guinness Records Certified). The Lite Brite is made up of over 300,000 pieces and measures 11×15 feet and is being displayed in New York, NY. This is definitely one of the coolest promotions I have seen in awhile.

Japanese athletic shoe company ASICS’ was originally called Onitsuka Tiger, until it merged with another company in 1977. The new company was named ASICS but the Onitsuka brand has lived on as a high end retro clothing brand sold in many prosperous countries around the world. The brand offers up the perfection combination of retro styling with modern design. The brand is sold through Onitsuka boutiques at premium prices.

The Company is most famous for its shoe designs and has collaborated with many international graffiti artists for past collections. Although popular in Europe and parts of Asia the brand has yet to receive a lot of attention in North America and retains some underground alternative credibility.